How important are stories for coaching? Most coaches will no doubt say that the importance of stories for coaching can hardly be overestimated. But, why? And, if they play such a central role in coaching, how can we optimally work with the stories our clients tell us? Here’s a suggestion: use the ABCDE of narrative. 

What is the ABCDE of narrative? It is a model that helps us discern elements of stories and to frame powerful questions around these stories. There are four elements of stories: 

The HR Tech Market Heats Up
We’ve all sat next to that annoying business traveller who keeps his mobile going no matter what the flight crew say.  What’s got him hooked?  Emails can’t be that interesting.