Neiman, Cynthia

Cynthia Neiman

Cynthia Neiman is a marketing and general business professional with over 30 years’ experience in Fortune 500 companies, non-profits, and internet start-ups. She is currently the Chief Marketing & Patient Experience Officer at Children’s Hospital of Orange County (CHOC), a $1B, non-profit pediatric healthcare system, serving over 400,000 children annually with 2 hospital locations, 22 primary care practices, and 5 centers of excellence.

Cynthia’s specific areas and industries of expertise include Integrated Marketing Strategy, Culture Transformation, Branding, Digital Marketing & Digital Media, New Product Development, Kids & Families, Retail, Games (online, social, console, mobile & traditional), Education, and Pediatric Healthcare.

Her career highlights include launching Mattel's brands into social media & leading their first digital efforts, introducing IKEA to the West Coast, leading the marketing transformation efforts of Children's Hospital of Orange County (CHOC), and delivering consumer insights & product launch strategies for Ergobaby, the most popular baby carrier in the world.

On the personal front, Cynthia is a former student-athlete at UCLA (tennis) and current competitive tennis player who serves on the board of the Southern California Tennis Association. Cynthia has a Bachelor of Arts degree in Economics from UCLA and an MBA degree from Vanderbilt University.

Two of the lesser-known facts about Cynthia is her appearance in the final scene of the Seinfeld episode “The Dinner Party” and her Swedish language proficiency (thanks to a foreign exchange program as a teen and her experience at IKEA).