Jon Rhodes is an applied psychologist working with Olympic athletes, business executives, the military, in education and in health care. Jon holds a PhD in Psychology from the University of Plymouth and is a Chartered Member of the British Psychological Society.

As part of a series of projects with the aim to control intrusive thoughts, Jon helped develop Functional Imagery Training and now coaches the approach, specifically for increasing individual and team performance. By working on values, beliefs, thoughts and actions, Jon credits lasting behaviour change to shared connections, autonomy, and mastery (the fundamentals of intrinsic motivation). His clients report better self-awareness, an increase in self-efficacy and a higher level of resilience. This results in them planning effectively and achieving goals.

Jon lives in Plymouth with his wife Katie and son Rory.