We know trust is crucial in establishing deep connectivity within countries, companies, and teams that function well. Additionally, trust feels good: it increases our sense of well being.
But trust isn't just about "feeling good", it creates a competitive advantage. We know that companies with higher employee engagement on average have a 22% increase in profitability. Countries with citizens who are considered more trustworthy perform better in the global economy. We would all prefer to live in a higher trust culture, work for higher trust organizations, and be considered higher trust individuals.
So how do we make trust happen? We answer this question and many more in this month's webinar with trust expert, neuroscientist Paul Zak, author of The Trust Factor: The Science of Creating High-Performance Companies.
One key finding from Paul Zak's work is that trust begets trust. So, in order to establish a culture of trust, there must be an individual who is willing to take the first leap. To create trust one must engage in trustworthy action that benefits another person without knowing if this action will be reciprocated.
The leap of faith that first induces our brains to trust another may appear to be a Catch-22: one must first trust to create trust. Yet, this also shows that trust is a virtuous cycle. If one acts with a clear intention to be trustworthy, then other individuals are more likely to reciprocate. Trust can then expand outward, from the action of one individual, into a network created by many. A virtuous circle of trust leads to cohesive teams, more inclusive communities, an overall sense of belonging - and ultimately higher performance from everyone.
So as we face a world that can feel at times very divisive, trust-building is key to fostering collaboration, healing, and moving us forward. As coaches, we are on the front lines with our clients. And as role models for intentions, communications, and behaviors that nurture wellness and integrity, we must remember that growing trust requires us to go first. Let's take the lead - and help grow leaders that reinforce trust and bring psychological safety into the communities where we work. In so doing, we can have an exponentially positive impact on the world
Register for Webinar
We hope that you can join us in our upcoming webinar with Paul Zak. And we hope you also join us in going first and taking the leap in offering kindness to others and building a culture of trust.
The IOC Team
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