Live Webinar

Is your coaching brand story culturally confident or AI fluent?

February 21, 2024
01:00pm to 02:00pm EST

This webinar is designed to empower and equip you as a coach with the skills to overcome the limitations of AI in branding. In today's rapidly evolving landscape, Artificial Intelligence (AI) has undeniably made a big impact; it has revolutionized many aspects of our lives. Yet, when it comes to understanding and representing diverse cultures, AI often falls short, sometimes resorting to stereotypes. As a coach, it’s likely you and/or your clients have encountered the limitations of AI, prompting feelings of being unseen and unheard.

But here's the truth: we are all culturally programmed, and our unique backgrounds significantly shape our perspectives. Marketing strategies like segmentation and targeting, while aimed at efficiency, can inadvertently perpetuate discrimination. They tend to perpetuate brand stories that adhere to well-worn patterns, often centered on stereotypes. Unfortunately, this approach can lead to cultural limitations and exclusions that impact you as the coach, your clients, and the organizations and ecosystems they are part of.

We invite you join us in this webinar to explore how to enhance your brand’s cultural fluency and cultivate greater cultural confidence in brand storytelling. By joining us, you'll gain valuable insights that will help you embrace inclusivity and serve a diverse clientele. Don't miss this chance to amplify your impact and become a more inclusive and culturally astute coach.

Continuing Education Credits:

This webinar is approved for 1 CEU from The International Coaching Federation (ICF) (1 Core Competency), National Board for Health & Wellness Coaching (NBHWC), EMCC Global, Association for Coaching and Wellcoaches. In order to receive credit you must attend live and complete a survey after the webinar (emailed the day after the webinar). Watching a recording will not qualify you for CEUs.

Meet Our Speaker

Dr Rula M. Al Abdulrazak

Dr Rula M. Al Abdulrazak partners with leaders to enable growth & develop an inclusive culture of learning & wellbeing with visible impact. She is a qualified executive coach with extensive experience in&nbsp development and growth through a culture of learning, inclusion and well-being.