Grow Your Practice

Growing your practice requires not only a comprehensive knowledge base of educational material, but help in creating good business practices. There is no one way to create a practice. In this section, we share guidelines on building your practice from both personal and business perspectives. Basic marketing and defining your unique value proposition based on the Values in Action Signature Strengths Survey are introduced. We discuss the concept of Evidence-Based Marketing - utilizing research articles and works of scientific thought leaders to articulate what you do in compelling ways - and how it might play a role in making your practice successful.

Marketing 101 

We are working toward a definition and practice of High Integrity – Evidence Based Marketing.  In this sense we don’t promote ourselves, we promote the idea that coaching is a highly effective process that we can tap. Like other fields, such as medicine, it has equal potential to measure it’s own effectiveness in an unbiased way. In this MasterClass, Carol Kauffman shares a new way to articulate your value proposition, with discussion on strategic positioning and the product adoption lifecycle.

Executive/Leadership and Organizational Coaching: Building and Managing your Professional Practice

Whether you are a new leadership coach in start-up mode or a seasoned executive coach looking to break into new markets or hoping to expand into global clientele, this MasterClass will help you strategically think about the next steps needed to get there.

Related resources:

Listen to a podcast with Carol Kauffman, Executive Director and Lew Stern, Senior Advisor to the Institute of Coaching, as they outline the important questions for you to consider when building your coaching practice

Watch as Lew Stern, PhD and Joan Ryan, Founding Fellow, discuss building your practice: