Cross-cultural differences influence every aspect of business, whether you’re part of a multinational team, working in a multicultural office environment, or designing a product, service, or marketing campaign. In today’s global environment, cultural competence is a true competitive advantage. The same is equally true for coaching across cultures.

The webinar is based on Dr. Zsuzsanna Tungli’s book The Culture Key Between Asia and the West - Essential Strategies for Global Leadership.

In this engaging webinar, Dr. Tungli explores why cross-cultural competence is an essential skill for every coach working with clients from diverse backgrounds. She will discuss key stages of the coaching process, including contracting, setting boundaries, conducting sessions, and managing follow-ups. Dr. Tungli will also share real-world examples- both successes and failures, to highlight important lessons.

Key takeaways for participants include:

• Distinguishing between individual and cultural differences
• Developing and applying cultural awareness when coaching clients from different backgrounds
• Understanding what to consider when establishing the coaching contract, process, logistics, and boundaries