Many coaches know they should be investing in marketing, but often feel overwhelmed by the sheer volume of options for branding and promoting their practice. The key to successful marketing is to make smart choices for your particular practice, and to target your audience accordingly. In the past, this knowledge might take decades to hone, but in today's rapidly growing and changing coaching landscape, with AI/tech/Ap options exploding, it behooves coaches to accelerate their learning and tap into all the resources available, but in wise and strategic ways.