The executive coaching field still suffers greatly from an “image problem” – many in the world do not understand what we do, and often confuse us with other less desirable occupations. Our profession must capture legitimacy in the world’s eyes. One solution? Measurement! Measuring the impact of coaching is simple, obtainable and even motivational for our clients. Learn about the 5 levels of measurement – including measuring ROI – and figure out how to put them into practice with your clients immediately.
Presenters: Brian Underhill, PhD
Moderator: Jeffrey Hull
The IOC is a global community of coaches.