Lili Shalev-Shawn

Lili Shalev-Shawn's picture

Lili Shalev-Shawn is an accomplished strategic communications expert, entrepreneur and executive coach. She has held executive leadership roles at both public and private sector organizations, where she managed multi-functional teams and developed strategic plans and integrated campaigns for some of the world’s biggest brands.

She now brings that experience, together with her pragmatic, creative approach, to helping her coaching clients excel in their own careers and achieve their professional and personal goals. (Learn more at

Prior to launching her leadership coaching practice, she was the Chief Communications and Marketing Officer at Women’s College Hospital (WCH) where she was responsible for leading the planning and implementation of all communications initiatives, including brand strategy, public affairs, digital communications, media relations, corporate communications and social media. As a passionate advocate for the advancement of women, equity and diversity, Lili created WCH’s public awareness campaign - Closing the Health Gap - and the Thousand Voices for Women’s Health research and community advocacy initiative.

Previously Lili held various leadership positions at some of the most renowned global communications agencies, including JWT (now Wunderman Thompson), BBDO, Ogilvy, Leo Burnett and FCB. Her roles encompassed strategic planning, new business development, mentoring and coaching, and leading marketing campaigns for clients like GlaxoSmithKline, Cadbury, IBM, Kellogg's, Unilever, KFC and Nestle. At JWT she also headed up the agency’s digital marketing team and launched the agency’s in-house video production studio.

Lili is also an entrepreneur who, in 2001, co-founded a multi-channel media venture - U8TV The Lofters. It was the first online TV channel and a Canadian primetime reality TV show which earned a Gemini Award nomination.

In addition, Lili volunteered her time to create Do!nation Project, a non-profit organization that was aimed at raising national awareness for organ donation. As part of this campaign she produced a short film - The Do!nation Project – that portrays the incredible impact of organ donation on the lives of the donors, recipients and health professionals.

Her coaching practice is focused mainly on the healthcare sector and the communications and marketing industry. She is an Adler Trained Coach (ATC) and a member of the International Coaching Federation (ICF).