Presentations are often used to communication information without focusing on the responses the presenter wants to evoke on that part of the audiences. This tool helps the client focus what he/she will present for specific audiences.
Rather than concentrating on PowerPoint slides, the focus here is on knowing the audience, deciding what the client wants them to know, understand, think, feel, or do as a result of the presentation. This shift from the “slide-deck” to the desired response of the audience is often a significant change in mindset for the client.
Rather than trying to fill the audience members’ heads with information, the client needs to think ahead of time about the frame of mind of the audience and how he/she wants the audience to respond as a result of the presentation experience.
Suggested approaches are offered in this attached article.
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