Elix Cintron, MA, CPC
Owner, Performance Coaching by Elix
Certified Professional Coach
Certified in Conversational Intelligence®
Member, ICF & IOC
“I have come to realize that the only limitations that exist are the fictitious ones that I invented.”
- John R. Proni, CFO, CPA, MHA, BayCare Alliant Hospital
With nearly two decades of proven success as a professional executive coach, Elix Cintron is a nationally recognized authority on growth and leadership. Using profound personal development tools, powerful business strategies, and his own groundbreaking GRIP (Greatness Requires Intention and Purpose) methodology, Elix provides driven professionals with the skills necessary to accelerate their success and achieve practical results in business and in life. Certified through the College of Executive Coaching, Elix is a member of the International Coach Federation and an affiliate member, Institute of Coaching, at McLean Hospital, a Harvard Medical School affiliate. He is proud to have been certified in Judith E. Glaser’s Conversational Intelligence® system.
“I was operating at only 70% of my potential...with [Elix’s] help, I was able to recognize where I could improve myself.”
- Anthony Spero, President, Ascend Health
Born and raised in Puerto Rico, Elix came to Boston in 1983, earning a B.A. in Public Relations and Advertising and an M.A. in Marketing Communications—both from Emerson College. In 1998, Elix discovered his love for coaching in a Landmark Forum seminar. Over the next five years, he participated in many Landmark programs, including the Introduction Leaders Program (ILP), eventually becoming a Classroom Leader for the Boston Center and an ILP Program Leader for the Northeast Region, ranked top in the world. Seeking to gain solid business experience – and to walk in the shoes of his clients – Elix spent over 18 years as a corporate executive. He worked for various local and national healthcare organizations, where he was consistently recognized as a powerful leader with the ability to generate stellar results, empowering sales teams to achieve results well above the predictable trend. In 2012, Elix shifted his focus entirely to coaching, establishing Performance Coaching by Elix.
An individual of unique generosity, Elix is motivated by his unwavering desire to help his clients reach their absolute highest potential. His GRIP system offers something truly new: an accessible, step-by-step approach to achieving greatness, grounded in both cutting-edge science and real-world wisdom. His practice is heavily informed by his mentor Judith E. Glaser and her groundbreaking Conversational Intelligence® (C-IQ) system. Now a certified C-IQ practitioner, Elix has integrated C-IQ into his own powerful coaching methodology.
“I am a better, stronger, more powerful and fulfilled person because of the coaching I get from Elix.”
- Amazon best-selling author Sandra Champlain
Today, Elix coaches both private and corporate clients. He works exclusively with high-performing careerists, with a strong focus on entrepreneurs and leaders who have reached a plateau in their careers. His past and present clients include C-Suite executives, financial service executives, an Amazon best-selling author, and many entrepreneurs. His national corporate clients include Kindred Healthcare, Bay Care Health System, Rehab Care, The Royal Healthcare Group, Ascend Hospice and Caregiver, Inc. He has privately coached high-level executives from organizations such as Falk USA, Dana Farber Institute and the National Latina Institute among many others. He is also a frequent speaker at executive leadership conferences and retreats.
Elix’s specialties include:
Elix coaches in both English and Spanish.
“Elix will hold you to account with humor, grace, and an unshakable commitment to your success.”
– Beth Udoma, Principal, Pro-Cure Health Design, Inc.
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